Sa El, the thirty-something founder of, managed to carve out a niche that generates a six-figure income in under two years. Did he take the easy route? No, Sa El decided to compete in one of the most competitive markets on the internet: insurance.

After seeing his viral features around the web and meeting him in person at FinCon: Where Money and Media Meet in Washington, DC, we were curious to find out what motivates him and how he build a money-making blog when so many others have failed. Here is what he shared with us.

Step 1: Get Informed About Your Niche 

There is nothing more important than getting educated about the space you are about to go into. “Before I took the leap from being a telephone sales insurance agent, I purchased courses about making money online as well as how to create content and rank in Google with SEO. If I hadn’t purchased those courses, I never would have found out about Fincon and I definitely wouldn’t have reach financial success as fast as I did.”

Step 2: You Can’t Escape The Work

As Paychecks and Balances owner, Rich Jones, recently advised an audience during his recent talk, “You can’t escape the work.”

“This might sound funny, but doing the work is another part of the process,” says Sa El. He cautions that there are tons of people who purchase courses or decide they want to start a business but they never put in the work to fulfill their goals and reach their dream.

“They are stuck in course paralysis,” he says. These individuals mean well but are always busy doing nothing. At some point, you have to put the courses down and start acting. Actions > Words. For Sa El, doing the work was the most important part. To succeed in his industry, this meant building backlinks, writing guest posts, getting on podcasts and writing a ton of content.

Step 3: Create Strong Affiliate Relationships

“Creating strong relationships with my affiliate partners was important because it allowed me to increase my income without having to increase my traffic,” says Sa El. In case you’re unfamiliar with the concept, affiliate partners typically pay you to use, promote, or encourage your visitors to use their products. Most allow a pay-per-click or they negotiate a model for you to get paid when your visitors use or purchase the product. Another former Paychecks and Balances guest, Michelle Schroeder-Gardner, has managed to build a million-dollar online business by applying similar strategies.

By creating much higher converting leads than my competitors, I was able to ask my Affiliates for increases in commissions and get an instant boost in revenue. 

Step 4: Can’t Stop, Won’t Stop

Sa El says he felt overwhelmed when he first started blogging. This is a natural feeling that a lot of online entrepreneurs experience, especially those who are looking to make a successful career change from a traditional 9 to 5. You have to lean-in to this natural feeling of doubt, because success may await you on the other side.

The lifestyle isn’t for everyone. And, it certainly isn’t easy he warns. This is night an “overnight success” or get-rich-quick scheme. “It is easy to want to give up and just go back to your normal day job; however, you can’t quit. It took me 9 months to get my first commission check which was $120 and I had put in a ton of hours.”

Step 5: Follow Your Dreams (But Maybe Keep Your Day Job)

Remember, someone has to be great today. Why not you?

Spend 1 hour per day on your dreams because every day you wake up you are living the dream of everyone else from the cup of coffee you drink to the soap you use to shower. 

For additional inspiration, Sa El shared some of his favorite tools and resources. This includes but is not limited to:

  • The Authority Hacker Course
  • Earn More Writing Course
  • SEO That Works Course
  • Neil Patel’s Marketing Course
  • Don’t Sweat The Small Stuff… And It’s All Small Stuff

Related: Paychecks and Balances 15 Favorite Money Books

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