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Below are the SEO (search engine optimization) tips I read and implemented based on the expert’s advice. A few simple changes allowed my non-expert self to grow another successful blog. In one week, these updates even helped a two-year-old blog post jump from zero to 17,000 views!
I’ve run or been a part of running five different websites. However, in my experience, it is not a lack of information that causes blogs to fail. It is the failure to consistently implement the information you know works. Most bloggers have a lot of great ongoing projects. They will never complete them.
Not implementing is just as good as not knowing. If you want your blog to be successful, don’t let “update SEO” sit on your ever-growing procrastination list.
I am no SEO expert. As I wrote about here, the only SEO “work” I used to do around here was write cleverly (debatable) titled posts, I tried to turn YOAST “green,” and then I’d pray to the mercy of the Blog Gods. In other words, if I can do it. Anyone can do it.
The Best SEO Tips for Financial Bloggers
I heard of millionaire Grant Sabier, author of Financial Freedom: A Proven Path to All the Money You Will Ever Need, from Twitter and FinCon: Where Money and Media Meet. Coincidentally, he mentioned a post during one of his interviews called 67 Best SEO Tips for Bloggers.
I could have continued across the internet trouble-shooting best practices and crowd-sourcing websites for SEO practices. But, the smarter route was to implement the proven practices that already worked for a financially successful person in my niche: personal finance. Rather than waste time making my own mistakes, a wise man learns from the mistakes of others.
By the time I got to Grant’s website, I already wrote hundreds of blogs for Paychecks & Balances. You might be in a similar place. You could go back and update every single blog. That is probably what you should do. And, one day when I have an infinite amount of free time that is what I will do too.
As a time saver, I took Grant’s best SEO tips and focused on updating our top-performing content. For immediate success, I gave specific focus to these areas:
- Niche (personal finance)
- Premium Theme (we currently use Genesis)
- User Experience
- Permalink Structure
- Google Analytics
- Yoast SEO plugin
- Page Speed
- Short Tail vs. Long-Tail Keywords
- Post and Page Titles
- Post Length (I strive for no more than 2,000 words)
- Share every post on Twitter (@PayBalances)
Great SEO Beats Great Content
You win the blog game by optimizing your posts. What is the greatest idea? You and I will never know because ideas don’t get read. You win with implementation. Only executed ideas get results.
There are some great writers out there. I know there are better writers than me. I also know some of those writers will never get read because they’re writing into the internet abyss while even if I write average content it is better optimized for prioritization on Google, Twitter, and across social media.
I wish I followed these steps from the beginning. Who knows how much wider our audience reach would be today. If you’re just getting started, or if you’re thousands of blogs in, now is the right time to start updating your site. Today is the tomorrow you said you would start on yesterday.
From Zero to 17,000 Views in One Week
Applying the 80/20 Rule—roughly 80 percent of your outputs come from 20 percent of the inputs—I assumed I would get the quickest results by prioritizing our best content. My theory was simple. This content was already performing well even when it wasn’t SEO optimized. I spent one weekend dedicated to ensuring the best SEO was entered into each of our top 10 podcasts and the top 10 blog posts.
#ProTip: I added a ‘Call to Action’ in each of these posts as well like “join our email list here” or “preview our free course library.” Remember, calls to action should relate to the post’s content. Don’t be a Random Randy.
Since we have more blog wars to win out here in the e-streets, I can’t reveal the exact Query that boosted our performance, however, I can declare that my mission a success! Just one week after updating our top performing post, Here is How Much Home, Car, and Debt You Can Afford on a 30, 50, and $100,000 Salary, I received the following email from Google.
For additional context, I wrote this piece over two years ago. Most weeks it receives a few dozen views day-to-day. After implementing the Best SEO Tips for Bloggers, the post skyrocketed! In fact, it performs better than average every day of the month now (as of today’s release date, it’s still our #1 post).
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